Explore Play Wales
On 2 February 2026, the Welsh Government launched its new Baby Bundle Programme. The Baby Bundles, delivered to families in Flying Start areas, include essential items for newborns and their parents, providing practical help and support to prepare for a baby’s arrival.
Each bundle includes a range of clothing from newborn to six months, warm blankets, muslin cloths, bibs, thermometer, maternity and nursing pads, a playmat and a baby book. The bundle also includes useful information and advice about parenting and support programmes.
Launching the Baby Bundle delivery, Dawn Bowden MS, the Minister for Children and Social Care said:
‘This marks a significant milestone in our support for parents during the earliest, most impactful months of their child’s life … his targeted programme helps eligible families by easing some of the financial pressures associated with preparing for a new baby. This approach allows support to be focused where it can make the greatest difference.’